Question 4: Who would be the audience of your media project?

My media production, Envy, is aimed at a demographic audience of young adults aged 16-19. To gain a clear understanding and idea of the type of films our target audience would consume we studied various films and TV productions such as This Is England, Essex Boys, The Girl with the Dragon Tattoo and Skins. We found these films to feature protagonists and supporting stars in a similar age bracket to that of their target audiences’. This is to ensure the audience can sympathise and relate to the characters within the film; the audience is therefore engaged and feel more involved which builds tension and fear.

Target audience in regards to gender:

This applies also with target audience gender and ethnicity; during my research into the genre I discovered that most thriller films and productions had a gender-specific target audience of males, however as the two protagonists in our film are females, I suspect it will attract a wider female audience rather than male. This female audience challenges the generic, typical target audience for thriller productions.

Target audience in regards to ethnicity:

Regarding ethnicity, our film would appeal more to a white British audience as the two main characters featured are of this ethnic group; again, this is due to the way in which the audience is able to relate and place themselves in the position of the character and therefore sympathise with the anxiety and apprehension felt by those characters.

In order to fully understand and engage the audience of 16-19 year old females, we took inspiration from the character of Effy from the TV series, Skins. This popular program explores various social issues that arise with young, troubled, urban teenagers and shares a similar target audience to that of Envy. We decided to create our character, Katt, with a coinciding image and attitude to this protagonist as she is seen to be an unruly, deviant character and is regularly seen smoking, drinking alcohol, taking drugs and putting herself in potentially dangerous and vulnerable situations. We included a shot of our character Katt smoking to emphasise and mirror the rebellious image created by Effy and to juxtapose the stereotypical image of women, therefore generate a sense of the ‘femme fatale’.




Audience Profile:

Age: 16-19

Gender: Female dominance

Ethnicity: British

Occupation: Student (due to age group)